For my senior project business proposal I created the brand Alma. Alma is the Spanish word for soul. Alma is an all natural skincare line and DIY Pop-Up concept. This brand emphasizes the importance of eliminating waste and toxins in products that are used in our daily lives that aid in helping both people and planet. My business proposal includes my concept, Mission & Vision, TPL Strategy, Target Market, Sourcing, Current Industry Overview, Competitors, Marketing, Financials, and my own designed Product Line.